Payless ShoeSource Rebrand
Project: Brand Identity
For this project, I rebranded a defunct company by envisioning how it could be revived with a modern, relevant identity. The goal was to honor its original values while updating the logo, color palette, and tone to appeal to today’s audience. This rebrand breathes new life into the company, positioning it for the contemporary market while respecting its history, demonstrating how thoughtful design can revitalize and recontextualize a brand even after it has disappeared.
