Personal Branding.

Project: Personal Brand Identity 

Date: Jun 1, 2025 

This project was a deep dive into defining and designing my brand as a creative. I focused on creating a visual identity that reflects my personality as a designer. From logo design and typography to color palette and tone of voice, every element was chosen to align with my values and design approach: blending emotion with clarity, and creativity with intention.

Sketches.

Here are my sketches. I want to definitely incorporate the “Z” part of my name, so I’ve created many different versions of “Z”. I was also thinking of shortening my name to “Zar” in some cases, such as the Geometric and 3D logos.  

Digitals Drafts

These are the initial digital drafts after I decided which design I wanted to move forward with.

Details

Color Palette

Logo Lock-Ups

First Drafts of Brand Identity with Stationery Suite and Resume 

Final of Brand Identity with Stationery Suite and Resume 

Mock Up

Typography